In the age of instant information and social media, the Nigerian celebrity scene has become a breeding ground for sensationalism, with rumors often taking center stage. One peculiar trend that has gripped the industry is the “Death Hoax Syndrome,” a phenomenon that recently raised eyebrows in the cases of Nigerian artists Skales and Oladips.
Skales, an Afrobeat sensation, once found himself at the center of a death hoax that sent shockwaves through the music community. Social media platforms were abuzz with speculation, leaving fans anxious for confirmation. It was alleged that he started the rumors of his own death, so as to trend on social media platforms.
Similarly, Oladips faced his own bout with the Death Hoax Syndrome. Rumors of his demise circulated on various platforms shortly after his official Instagram page announced his passing, a day to the release of his latest album, causing distress among his fan base. Oladips, however, took a proactive stance. He addressed the rumors directly, by releasing a “Proof of life” video, assuring his fans that he was very much alive and well.
Many have tagged this move dumb by them, and Nigerian social media users have decided to continue wishing Oladips a “Rest in Peace”.
He has faced backlash from social media users, however, some are of the opinion that Nigerians only stream up and coming artistes song when they are dead, citing Mohbad as an example.
Oladips prank Nigerians went extreme with his de*ath cause he no know say na only dead body people Dey mostly support. Oya make una support am o! His new album is out. #SuperheroAdugbo Album out now đż pic.twitter.com/HCvBc5u89n
— Samklef đ (@SAMKLEF) November 16, 2023
In Nigeria, there is a notable phenomenon where public support for celebrities often intensifies significantly after their demise. This trend can be attributed to a combination of cultural, social, and psychological factors. Firstly, death tends to evoke a sense of retrospection and nostalgia, leading people to reflect on the positive aspects of the deceased individual’s life and accomplishments. In the case of celebrities, this reflection often highlights their contributions to the arts, entertainment, or society, creating a collective appreciation for their impact. Additionally, death can serve as a unifying force, bringing together diverse communities in mourning and celebration of the individual’s legacy. Nigerians may feel a stronger connection to a celebrity’s work and persona in the aftermath of their passing, prompting a surge in support as people seek to honor and preserve the memory of the departed figure.
Moreover, the media plays a crucial role in shaping public perceptions, and coverage of a celebrity’s life and achievements tends to escalate dramatically following their death. This heightened media attention can contribute to the perception that the individual was underappreciated or undervalued during their lifetime, prompting a surge in posthumous support. Social media also plays a pivotal role in amplifying these sentiments, as users share memories, tributes, and expressions of grief, creating a virtual community of supporters. The desire to pay homage to a deceased celebrity may be driven by a sense of regret for not fully recognizing their talents or contributions while they were alive. In this way, the phenomenon of increased support for Nigerian celebrities after death reflects a complex interplay of cultural dynamics, media influence, and collective expressions of grief and admiration.
The prevalence of death hoaxes in the Nigerian celebrity scene sheds light on the dark side of celebrity culture. Whether fueled by malicious or mischievous intent or mere misinformation, these rumors have tangible effects on both the artists and their fan base. The emotional toll and potential damage to reputations make it crucial for celebrities to navigate these challenges wisely.
