Nollywood actress Jaiye Kuti, otherwise known as Jayeola Monje, has spoken on the alarming rate at which our colleagues are becoming content creators and dancers to promote their movies.
In an Instagram post, she recalled how she broke into tears when she saw talented actor Odunlade Adekola dancing to promote a movie. The movie star further noted that she also had to join the bandwagon to promote her movie despite the money she spent on movie production.
Describing such tactics as tiring and emotional, she expressed how bad she feels for herself and her colleagues. She noted how many of her colleagues have become skitmakers overnight to promote their movies.
“I have seen an ongoing discussion online concerning Executive Producers/Producers dancing to their movies.
Do you know that some Executive Producers go as far as selling what they have to make a good movie? It is getting tiring and emotional for me
When I made my movie, which was on Prime Video, I didn’t need to dance, and I made my money, which even earned interest.
I spent money on my second movie with my partner, yet I still had to go to the street to dance to create publicity for the movie.
It is bad, and I feel for me and the rest of us. There was a time when Odunlade was dancing, and I wanted to cry.
After spending so much on publications, radio tours, billboards and others, we’d still be required to come out and dance; it is bad. Actors have turned to skitmakers just because they want to sell their movies. Viewers, you need to help us”.
Last year, Yoruba actress, Debbie Shokoya had revealed plans to join her gangs of colleagues using their partners and family members as content creators online. Sending a message to her husband, she told him to start wearing a skirt so they can start creating content online.
Similarly, comedian and filmmaker AY had cried out over the lack of support from his colleagues. Makun lamented how men only support entities who have breasts and bottoms, despite the other gender working hard to stay relevant and uphold their responsibilities. He bragged about being the only man left in filmmaking who has not given up and vows to continue pushing his movie personally
A year ago, Jaiye decried the alarming rate at which veteran actors cry on social media for help. She stated that these actions were damaging the image of the Yoruba movie industry, as she noted that many of them did not plan for their future and spent their youthful earnings on shortlived pleasures.
Concurring with her, Wumi Toriola noted how many of the veterans were spoiling the industry’s image. Describing Nollywood as an honourable profession, Wumi stated that she feeds and makes a living from acting.
