A marketing expert has revealed some of the reasons former housemates of Big Brother Naija aren’t good enough for influencing brands.
In an Instagram live session, someone asked about influencers that come out of the BBNaija reality show.
Responding to this, a marketing expert opined that the issue of longevity is important to brands as most of them are only relevant till the next edition.
The marketing expert added that many former Big Brother Housemates aren’t content creators but are only opportune to get followers because of the platform.
What do you think about influencers that come out of big brother?
The post read: I don’t use them, they aren’t brand fit for where I work. Maybe if I change companies to a waist trainer brand, alcohol, condom brand maybe, If you work for a conservative brand or a clean brand, the press they bring, the drama, you have to look at that your brand and see if that’s the kind of publicity you want to be associated with.
Secondly, longevity is the issue with them. They are only relevant till the next big brother, only a handful has found a way to extend their lifespan.
Also, they weren’t originally content creators. They just happened to have followers cos of the platform, don’t expect too much in terms of value in content creating, don’t expect at all.
Personally, I won’t sign such one, even the big ones, It;s just more headache. There are just better ways to spend your money, who knows, my view might change. Then alot don’t know how to reinvent themselves and create other value, in terms of this Anto is the only one I’ve used, cos she’s a creat host, so that’s one with value
