Kemi Filani earlier reported that Asake released a new song after announcing his 2023 campaign with the mid-tempo song “Yoga.” The brand-new song, titled “2:30,” was co-produced by Magic Sticks and Blaise Beatz.
This comes after popular singer, Davido released his record breaking album, “Timeless.”
With an exciting speed and lively energy that showcases the Nigerian singer’s skill for fusing diverse musical forms into something entirely new, Asake’s new song “2:30” promotes authenticity and individuality. The song’s IDM-influenced percussion and dreamy Afrobeats combine to create a rich tapestry of sounds that is both comforting and exciting.
The song’s lyrics, which stress the value of embracing oneself as they are, showcase Asake’s talent for writing appealing, universal hooks. Spoken with rhythmic precision, lines like “Ere moba wa kosi ja/Shokoto pen pe, ye/Ayenika, yebo, yeba” fit the music’s throbbing pulse perfectly.
Asake’s unique musical approach and style are highlighted in the Los Angeles-shot, Edgar Esteves-directed music video for “2:30.” From the vibrant outfit he picks through to the crystal-studded sandals he wears by the pool, everything about the images testifies to the artist’s uniqueness and brilliance.
With his debut album Mr. Money With The Vibes smashing records and receiving worldwide acclaim, Asake’s stratospheric rise to fame has been nothing short of extraordinary. The singer has amassed hordes of fans thanks to his ability to meld diverse musical genres into something wholly original, and his newest song is evidence of his continued development and inventiveness.
Asake discussed his music and what motivates him in an interview with Rolling Stone. “My music is about life in general,” he explains. “I grew up in a dangerous neighborhood, a neighborhood where everyone gets up early to hustle for their daily meals.” It taught me how to live in both happy and bad times. So I use my real-life experiences to encourage anyone who believes their current reality is permanent; I want them to recall that there is always light at the end of the tunnel.”
Asake’s latest single exemplifies this theme of hope and positivity. “2:30” is a testament to the Nigerian artist’s unique talent and vision, with catchy hooks, infectious rhythms, and celebratory lyrics.
Watch video below:
