Nigeria, has introduced a new product which enables customers to
receive pictures alongside instant news content while on the move.
The product, known as ‘Mobile Newspaper Service’ is an
improvement on the traditional news alert which offers only short texts
without the complement of images is available to both prepaid and
postpaid customers and accessible on all data-enabled handsets.
For a low rate of N120, customers on the network will get unhindered
access to news and other vital information for one month. Also,
customers can access the service daily for N5 and weekly for N30.
To subscribe for the Airtel Mobile Newspaper Service, customers are
to dial a dedicated code *678#. Once that number is dialed, the news
category will be displayed on the phone screen providing customers with
the flexibility of selecting the category of news based on preference.
On the selection of a category, and acceptance of subscription, the
service is then activated for customers to keep abreast with happenings
in the political, social and general arena as they occur.
Speaking on the Mobile Newspaper Service, Airtel’s Chief Operating
Officer, Deepak Srivastava said the launch of the service is not only
unique, but timely, stressing that it would remove the barrier usually
associated with news sourcing either from the print or the electronic
media.
“As we relentlessly push to become the most loved brand in the daily
lives of Nigerians, we are mindful of the fact that delivering
first-rate services that uplift the lives of our customers cannot be
compromised. Airtel mobile newspaper service would provide delightful
news experience at the click of a button for low and high networth
individuals as well as the youth especially students”, Srivastava
stated.
He reiterated that as the largest 3.75G network in the country
covering over 200 towns including Abuja, customers would continue to
enjoy value propositions that are second to none in the industry.
