For
most African women, tying a ‘Gele’ (head tie) is a difficult ordeal,
which discourages them from wearing this lovely piece and promoting our
rich culture. The CEO of Opeke, Yinka Thomas-Ogboja,
happens to be one of many women who used to face this ordeal prior to
an event.
most African women, tying a ‘Gele’ (head tie) is a difficult ordeal,
which discourages them from wearing this lovely piece and promoting our
rich culture. The CEO of Opeke, Yinka Thomas-Ogboja,
happens to be one of many women who used to face this ordeal prior to
an event.
It was either they couldn’t tie the geles themselves, or dress
up took forever because of their struggles with the geles and husbands
started to turn red in the face, or they weren’t ready to constantly
enrich the pockets of makeup/gele artists (no offense).
up took forever because of their struggles with the geles and husbands
started to turn red in the face, or they weren’t ready to constantly
enrich the pockets of makeup/gele artists (no offense).
Some even
desired to dress traditional to church or certain functions but the
headache of headgears was the beginning of abstinence. All these
challenges led to the birth of Opeke translated “fine girl or “omoge”, an indigenous fashion brand aimed at promoting the African culture and beauty. Opeke launched with a signature line called “Asake”, already pleated, easy-to-tie, ready-made geles.
desired to dress traditional to church or certain functions but the
headache of headgears was the beginning of abstinence. All these
challenges led to the birth of Opeke translated “fine girl or “omoge”, an indigenous fashion brand aimed at promoting the African culture and beauty. Opeke launched with a signature line called “Asake”, already pleated, easy-to-tie, ready-made geles.
This
creative product enables you to tie your gele in less than a minute and
yes, people assume you are a pro! Gone are those days when aso-oke was
synonymous with dull and unappealing colors, Opeke adds a
touch of bright, colorful and fun to their pieces, with the ability to
customize pieces to suit the personalities of their clients. They make
lovely gele-ebi, asake-ebi, engagement outfits for couples-to-be, gele
and ipele collections for women of luxury and style. The good news is
that you can pack all your geles to them to “asakerize” or buy from
their collections. So you don’t have to worry anymore about not being
able to tie your geles!
creative product enables you to tie your gele in less than a minute and
yes, people assume you are a pro! Gone are those days when aso-oke was
synonymous with dull and unappealing colors, Opeke adds a
touch of bright, colorful and fun to their pieces, with the ability to
customize pieces to suit the personalities of their clients. They make
lovely gele-ebi, asake-ebi, engagement outfits for couples-to-be, gele
and ipele collections for women of luxury and style. The good news is
that you can pack all your geles to them to “asakerize” or buy from
their collections. So you don’t have to worry anymore about not being
able to tie your geles!
They will soon be launching another product line under Opeke called
‘Arewa’ and we heard from the grapevine this has to do with beads. Get
in touch with them today and make difficult gele tying a thing of the
past!
‘Arewa’ and we heard from the grapevine this has to do with beads. Get
in touch with them today and make difficult gele tying a thing of the
past!
You can watch video (HERE)
