Cristiano Ronaldo has become a shareholder in Portugal’s most powerful audiovisual medium, COFINA.
The Portugal captain has broadened his business prowess by acquiring a significant stake in COFINA.
COFNA is Portugal’s prominent audiovisual entity.
The superstar forward is now at the helm of a media empire, controlling 30 percent of COFINA’s shares, according to OKDiario.
It’s certainly a major step away from his income ventures in bottled water, football, and lavish hotel complexes.
Known for its popular CMTV channel and the widely read Correio da Manha newspaper, COFINA isn’t a minor player.
Indeed, as a significant shareholder, Ronaldo is now arguably one of the most powerful men in Portugal.
It was revealed by a source conversant with the matter (via OKDiariao)
“COFINA MEDIA has been looking for investors for a few months. It is the most watched cable network in the country.
Its average audience is around 6 percent, doubling its main competitors, CNN Portugal and SIC NOTÍCIAS, and quadrupling RTP3, the state-owned news channel.”
The CEO of COFINA Media Luis Santana also stated:
“Having Cristiano with us, the best footballer in history, a unique athlete, who projects values such as demand, rigor, work and resilience, is an honor.”
Cristiano Ronaldo is already an indomitable presence in sports and business.
Now, with a significant stake in TV within Portugal, he could potentially help in reshaping the country’s discourse and cultural narratives.
