Barcelona will wear Drake‘s logo for Sunday’s LaLiga El Clasico at Real Madrid.
This will be to celebrate the fact the Canadian rapper and singer is the first artist to get to 50 billion Spotify streams.
It’s the first time Barcelona will replace their partner’s logo, Spotify, with the logo of an artist. The silhouette of an owl is the OVO Sound logo of Drake’s brand.
A four-time Grammy winner, Drake, 35, became the first artist to hit 50 billion Spotify streams.
“By including Drake’s logo on the front of the jersey, Barça and Spotify aim to celebrate the singer’s milestone of becoming the first artist to achieve 50 billion streams of his songs on the platform,” a club statement said.
Marc Hazan, Spotify VP of Partnerships, added: “We were really excited to celebrate one of the biggest games of the year and mark Drake’s milestone as the first artist to reach 50 billion streams. We’ve always said that we want this partnership to be a celebration of fans, players and artists on a global stage — and there’s no bigger stage than El Clasico.”
