Legendary singer, Innocent Idibia better known by his stage name, 2baba or 2face has parted ways with his manager of 20 years, Efe Omorogbe.
The news was made known in a joint Instagram post with Efe Omorogbe and his talent company, Now Muzik. According to the statement, the mutual disagreement is with immediate effect.
Speaking out, Efe expressed how grateful he is to 2baba for his trust and friendship. He expressed how proud he is of the brand they built, the music they made, and the fans they entertained. He described 2baba as one of the greatest Nigerian musicians of all time and it was an honor to have had the opportunity to walk with him.
“I am grateful to 2baba for the trust, and for the friendship. I am proud of the brands we built together, the music we made, and the fans we entertained. 2baba is one of the greatest Nigerian musicians of all time and it really is an honor to have had the opportunity to walk side by side with him, watching and helping him make magic over the past two decades. My team and I look forward to now supporting from the sidelines, and continuing to advocate for any and everything 2baba”.
The legendary singer, on his part, noted how every good thing must come to an end. However, he owes a lot of his career success to Efe and his team as everything he was able to achieve was a result of their support.
Following the departure, 2baba will now be represented by his new management company, Hypertek Digital.
“I know it’s a cliche but every good thing must come to an end. I owe a lot of my career success to Efe and his team at Now Muzik. Everything I’ve been able to achieve is a result of the support of many people and organizations working with me to bring my talent and vision to life. Now Muzik is one of such companies and I couldn’t be more grateful to them”.
2baba signed with Now Muzik management upon exiting The Plantashun Boiz in 2004 and pitching tent with Kennis Music as a recording label. Since then, he has recorded and released 8 albums, performed in over 100 cities, won over 60 awards; and scored over 400 million streams across all platforms. He remains the most iconic pop star of his generation and now working to execute a new phase of his dramatic career. He is henceforth represented by Hypertek Digital; his own imprint.
While remembering his late friend and colleague, Sound Sultan, 2baba called himself a new cat and upcoming artiste.
2baba wrote a note to him as he recounted life-changing events in the industry to him. The legendary singer told him that their dream and wish for Nigerian and African music has come to pass and now he is an upcoming artiste, but he wouldn’t give up easily for the new cats.
He added that there were lots of stories to tell him as they entered the New Year.
Last year, 2baba revealed his desire to open a church.
Taking to his Instagram page, the legendary singer expressed his desire to open a church, which he would call Straight To Heaven International Church of God Nigeria Limited (STHICOGNL).
Taking to his comment section, many of his fans noted how the singer would impregnate many of his female church members.
