Legendary Nigerian singer Innocent Idibia, better known as 2baba or 2face, has announced a major new chapter.
In an Instagram post, he officially announced the unveiling of his new management team, carefully assembled to reinvent and amplify every facet of his brand. This new move reflects a renewed focus not only on his rich musical legacy but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape.
His team, speaking on his behalf, noted that 2baba’s career spanned over twenty years, that he redefined Afro-pop, and that he inspired countless artists.
Also, speaking out, 2baba expressed his excitement about his new chapter. He noted that change is a necessary part of growth, and he believes his new team understands his vision, legacy, and where we’re headed next.
Read the press release below,
“We are pleased to officially announce a major new chapter in the legendary career of Nigerian music icon, Innocent Ujah Idibia, known and loved around the world as 2BABA.
This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of 2BABA’s brand. This move reflects a renewed focus not only on his rich musical legacy but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape.
With a career spanning over twenty years, 2BABA has redefined Afro-pop and inspired countless artists. His timeless artistry, advocacy, and global appeal are hallmarks of excellence, and this new team has been brought on board to build on that legacy. From music releases and brand partnerships to global engagements and creative collaborations, the team will manage the full spectrum of his career, both locally and internationally.
As 2Baba himself puts it:
“I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic.”
The new management team is made up of seasoned professionals in the music business, branding, digital innovation, and entertainment law. They are all committed to strategic, value-driven decisions that reflect 2BABA’s identity and unmatched standard.
In the coming months, fans and industry partners can expect a powerful rollout of new projects, live experiences, and social impact campaigns that will further define 2BABA’s next era.
We remain anchored in authenticity, excellence, and a deep sense of social responsibility, which continue to position the music legend as a powerful voice across Africa and the diaspora”.
Kemi Filani reported last year that 2baba had parted ways with his manager of 20 years, Efe Omorogbe. Speaking out, Efe thanked 2baba for his trust and friendship. He expressed his pride in the brand they built, the music they made, and the fans they entertained. He described 2baba as one of the greatest Nigerian musicians of all time, and it was an honour to have had the opportunity to walk with him.
